The New Online Marketing Paradigm
Finding Success with First Party Data
Hear from expert, practical privacy professionals on how you can keep your marketing strategy effective and compliant with new privacy requirements.
What you'll learn:
How the online advertising ecosystem works, both now and in the near future
What significant changes are afoot that necessitate modifying your targeted advertising efforts
A review of Apple and Google's existing and proposed updates affecting marketing strategies
How an emphasis on first party data may be key to the success of your future marketing campaigns